The arrival of beautiful and delicate platinum jewelry in the market is changing the conventional thinking and choice of women these days. Today, most of the women looking to be engaged prefer platinum for their engagement ring. It is one of the most expensive metals available in the market for the following reasons:

  • Platinum is approx. 60% heavier than gold. So a ring that weighs 10.0 grams in gold weight will weigh approx. 16.0 grams in platinum.
  • Platinum is also considered as one of the rarest metals available today.
  • A ring or piece of jewelry made of platinum contains approximately 95% platinum unlike gold jewelry which might contain hardly 50-60% of metal.
  • Manufacturers generally have to pay more prices and give extra time in creation of platinum jewelry. The hardness level and pliability of the metal incurs higher labor costs.

So why is platinum becoming a women’s best friend?
It is one of the Purest and Rarest of Metals
Platinum is thirty times more rare and precious than gold, which is why the world’s finest diamonds and gemstones were only set in platinum.

Remains Naturally White and Never Fades
Platinum jewelry never changes color. It also goes on many occasions and enhances the look of the attire. It always gives a white shine unlike white gold that requires rhodium plating every 12-18 months.
Low maintenance jewelry
Compared to most other metals, platinum jewelry is easy to maintain and probably requires the lowest maintenance out of all metals. It does not require regular cleaning and retain the same shine for years unlike sterling silver which can easily tarnish.

Remains Durable and Made for Everyday Wear
Platinum jewelry is long lasting. Its strength and durability makes it the most secure setting for diamonds and gemstones. It is the best choice when selecting your engagement rings or wedding bands.


Keeps you away from skin allergies
Amongst all of the excitement and stress of choosing an engagement ring, people tend to forget about skin allergies which they might suffer from after wearing a particular metal. Few people suffer from itching, red patches and skin rashes after wearing certain metals for a short duration. Pure metals like platinum help to avoid any potential metal allergies. Those who have sensitive skin and are allergic must always go for platinum engagement rings to avoid infections.

Since Platinum is one of the rarest metals on earth, it can be considered as a great choice for investment when purchasing jewelry. One can choose to wear it on multiple occasions without worrying about the look as platinum goes with all kinds of styles and dresses.